At Esteem Bra Fitting Academy, we empower lingerie boutique owners, bra fitters, and retail teams to build confidence, competence, and commercial success — one perfectly fitted bra at a time.
Our Academy was born out of 20+ years of hands-on retail experience at Esteem Lingerie, a thriving boutique in British Columbia known for its exceptional customer experience and expert fitting service. After two decades of running and growing our store, we realized something powerful: most retailers are not lacking heart — they’re lacking structure, training, and systems that make their passion profitable.
We built the Esteem Bra Fitting Academy (EBFA) to change that.
Our Mission
To elevate the lingerie industry by teaching fit specialists and boutique owners how to deliver exceptional service, operate efficiently, and build sustainable, profitable businesses that serve women with care and confidence.
We believe every boutique can thrive when it combines expert technical fitting skills, strong retail systems, and empowered communication. Our programs bring all three together.
Our Programs & Approach
Our online training courses are designed to meet you where you are — whether you’re opening your first boutique, expanding an existing business, or training a team.
Each program delivers the complete foundation for running a successful specialty lingerie boutique. Through step-by-step video lessons, downloadable workbooks, and real-world examples from our own store, students learn to:
· Master the Art and Science of Bra Fitting – Understand anatomy, sizing systems, and fitting techniques that help customers feel comfortable and confident.
· Deliver Transformational Customer Experiences – Build trust, handle sensitive conversations with empathy, and turn every fitting into a relationship, not just a sale.
· Run a Boutique that Runs Itself – Create operational systems for staff training, customer care, inventory management, and service standards.
· Strengthen Leadership and Team Culture – Learn how to hire, train, and inspire a team that reflects your values and delivers consistently high-quality service.
· Build Profitable, Sustainable Growth – Apply proven business coaching strategies to improve efficiency, boost sales, and reclaim your time.
We teach from experience — not theory. Everything we offer has been tested in a real retail environment. Our students learn the same principles that helped Esteem Lingerie become one of Western Canada’s most trusted bra fitting destinations.
The Transformation We Offer
When students join the Academy, they aren’t just gaining information — they’re entering a community of boutique owners and professionals committed to growth.
Our graduates describe their transformation as moving from overwhelmed to organized, uncertain to confident, and transactional to transformational.
They leave our programs with:
· A clear operational roadmap for their business
· The ability to train their own teams effectively
· Renewed confidence in their expertise
· A stronger connection to their purpose
· A profitable, well-run store that serves women with integrity and care
Whether someone wants to become a certified bra fitting professional, refresh their boutique systems, or build a stronger customer experience, we provide the practical tools and professional support to make it happen.
Who We Serve
· Independent Boutique Owners seeking systems that support sustainable growth
· New Entrepreneurs ready to launch a specialty lingerie business
· Fit Specialists who want to master their craft and grow their confidence
· Retail Teams looking for consistent, professional training that elevates service standards
Our Values
At the core of everything we teach is a belief in Esteem — for the customer, the profession, and ourselves.
We stand for:
· Empowerment through Education – Knowledge builds confidence, and confidence builds success.
· Service with Heart – Great customer service starts with genuine care.
· Integrity and Excellence – Every fitting, every interaction, every decision reflects our commitment to quality.
· Sustainability through Systems – Smart, repeatable processes create freedom, consistency, and profitability.
· Community over Competition – We grow stronger together.
Our Legacy
Esteem Bra Fitting Academy is more than a training program — it’s a movement to raise the standards of the lingerie industry and restore pride in the art of bra fitting.
We’re redefining what it means to serve women — by giving retailers the knowledge, structure, and confidence to deliver life-changing service while running thriving businesses.
The Invitation
If you’re ready to refresh your boutique, build a stronger foundation, or start a business that makes women feel seen, supported, and confident — the Esteem Bra Fitting Academy is your next step.
Because when your systems are strong and your confidence is high, your business doesn’t just survive — it thrives.
Programs Include:
· Lingerie Store Rescue & Refresh
· Foundations of Bra Fitting
· Team Training & Customer Experience Systems
· Boutique Business Foundations
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