Is the Lingerie Biz a Biz of Scarcity or Abundance

Is the Lingerie Biz a Biz of Scarcity or Abundance?

Welcome to Tier Four of the Esteem Bra Fitting Academy, where we delve into the business side of the lingerie world. As a corporate trainer and certified business coach, my journey with my mother in the lingerie industry led us to establish this Academy after identifying the need to disrupt the isolation of independent lingerie boutiques.

Embracing Change: Our vision for this Academy stems from our own challenges in setting up a new lingerie boutique. Coming from corporate backgrounds, we were startled by the scarcity mindset prevalent in the industry. Instead of support, we encountered reluctance to share knowledge, driven by a fear of competition.

Renewable Opportunities: Contrary to the scarcity mentality, we believe there's an abundance of opportunities in the lingerie business. Our true competitors are the big box stores selling ill-fitting products. By banding together as boutique lingerie businesses, we can revolutionize the industry and cater to the majority of women who have never experienced a proper fitting.

Empowering the Community: Our commitment is to share our expertise with new businesses, fostering a community where knowledge exchange makes us all stronger. Through the Esteem Bra Fitting Academy, we aim to disrupt the industry, reshape women's shopping experiences, and promote sustainability by focusing on quality over quantity.

Join the Movement: Tier Four of our Academy is tailored for newcomers and industry professionals seeking to enhance their business acumen. Through monthly coaching calls and continuous feedback from our members, we strive to expand our resources to meet your evolving needs. Tier four will also be the area that we grow the most in this course.

Unlock Your Potential: Whether you're an owner looking to scale your business or a fitter aiming to train your staff effectively, the Esteem Bra Fitting Academy is here to streamline your training process, ensuring consistency and excellence in service delivery.

Join us in embracing an era of abundance in the lingerie industry. Together, we can transform the way women shop for undergarments, reduce waste, and elevate the standards of fitting and service across all boutique experiences.